HOW TO: CREATE THE PERFECT INSTAGRAM PIC


Want all the Likes? Here's our step by step guide to the perfect Instagram pic.


LIGHT IT UP
Having great lighting is sometimes more important than having a great camera. Lucky for you, natural light is super nice (especially in the winter since the sunlight gets diffused by the clouds). 

Buuuut remember that if the only light source is behind your subject, it'll look like a silhouette.

A photo posted by Ardene (@ardene) on


PLAN A COLOR STORY
One thing that visually appealing photos have in common is a color scheme that tells a story.

Here, we used blue, pink, neutral, yellow, and white in the background and in the subject.


CONSIDER THE BACKGROUND
Let your subject do the talking. If you're planning a flat lay of your clothes, for example, busy backgrounds will interfere. So go for minimal.




DON'T HAVE TOO MANY SUBJECTS
If you have too many things going on in your photo, people won't know where to focus their attention. For a flat lay of your clothes, use max 3-5 items.




IRON THINGS OUT
Literally. Iron your clothes before you take a pic of them. Wrinkles show up in pictures, and it's not cute.

A photo posted by Ardene (@ardene) on


THINK INSIDE THE FRAME
To keep things visually balanced, use the rule of thirds. Don't ask us why it works... it just does.

What's the rule of thirds?

Just look at our pic below: 1/3 is the floor, 1/3 is the radiator, 1/3 is the wall. This concept works for all sorts of pics.

A photo posted by Ardene (@ardene) on


FOCUS, GURL
Every pic needs a focal point. If you wanna get creative, give your photos some perspective and focus. Blurry backgrounds and clear foregrounds are a great way to do that.




ADD SOMETHING UNIQUE
Make it your own and give your pic some personality! A polaroid of you and your friends, a fun accessory, whatever you want... we've even gone so far as to use an old-school rotary phone. lol.



BE AN EDITING QUEEN
Use your fave insta filters to make final editing adjustments. Scale it, crop it, play with the light. Think of it as the contour, highlight, bronzer, blush of the photo world.

Here are our fave photo editing apps:
VSCO CAM (free): Filters. VSCO literally has THE best filters. But you have to pay to unlock some of them. But they’re worth it. You can also play with sharpness, clarity, skin tone, shadow & highlight colors and then the basics like brightness, contrast, cropping etc.

After light ($0.99): Borders. Ever wonder how your fave Instagrammer added white borders to their pics? Probably with Afterlight. This app is also really good for faking light leaks and adding vintage/dusty effects to your photos. There’s also sweet free filters, and then the usuals like exposure, temperature, vignette, fade, crop etc.

Enlight ($3.99): It’s basically Photoshop for your phone. With Enlight, you can mix images on top of each other (amazing)! They have features like clone stamp (they call it “patch”), tilt shift, & mask (which means you can apply filters to certain parts of your image and erase it from others). You can play with curves, split color tones, and even target a specific area of your image and play with saturation, color tone, etc. They have awesome free filters as well as clarity filters which, duh, make your images clearer.




KILL IT WITH CAPTIONS 
A good caption is the cherry on top.

...especially when it includes #ardenelove ;)

A photo posted by Ardene (@ardene) on


There you have it. Follow these tricks of the trade, and you'll be collecting Likes like you're Gigi.

Remember, tho, rules were meant to be broken. Playing around and trying new things with your phone is the best way to find what works for you.

Share your pics with @ardene on Insta using #ardenelove

 xo, Ardene


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